Own a Flex
Reserve your territory today
As featured in

Our Story
In 2020, local entrepreneurs Lee and Emma Dinmore, alongside Golf Professional James Peasey, set out to revolutionise the gym experience. They launched StudioFlex & CafeFlex at Three Rivers Business Centre, Ipswich – a boutique wellness sanctuary where flexibility, variety, and holistic fitness come first.
More than just studios, our spaces are dynamic hubs that transform lives. Fuelled by the unwavering support of our clients and increasing demand from wellness enthusiasts, we began expanding our network of in-demand fitness destinations in 2024.
Now, we invite fitness enthusiasts, ambitious Instructors, and Investors to be part of this exciting journey. Reserve your location today and become part of the StudioFlex revolution!
The Flex
Family
When you join StudioFlex, you’re not just opening a studio – you’re partnering with a brand that’s fully invested in your success.
Our comprehensive onboarding program ensures you start with confidence, while our ongoing support will seamlessly guide you through every stage of your journey.
Want to 'Own Your Own Flex' Studio? We’d love to show you what makes StudioFlex special and how you can get started.
What’s in it
for you?
• Highly profitable model: Take advantage of a business model designed for financial success and long-term sustainability.
• Top-tier training: Jumpstart your journey with exceptional training that covers all aspects of running a StudioFlex concession and its comprehensive range of classes.
• Expert operational support: Our dedicated team provides the tools and knowledge you need for seamless setup and efficient daily operations, ensuring your studio runs smoothly from day one.
• Strategic marketing plan: Harness our powerful brand and marketing expertise to attract and retain members. We’ll help you build a robust local presence with proven strategies and compelling materials.
• Continuous guidance: We offer regular updates, expert advice, and valuable resources to keep you confidently navigating the fitness industry.
• And much, much more!
INVEST IN YOURSELF
TODAY and REAP THE
REWARDS tomorrow.
10 steps to your studio
To reserve your post code area we will send you a reservation invoice for £5,000 + VAT. This will secure your territory for one month and is refundable, minus any legal costs that may have been incurred. You can use this time to complete your due diligence and register your business with Companies House if you haven’t already done so. Your accountant will help you with this. Please be aware that your company name cannot include the words Studio Flex or Reformer.
Once you have your company number you can complete your agreement application. We can then include these details in your Concession Agreement. You will then have 14 days to review your Concession Agreement with your legal team. Once you’ve signed your Concession Agreement, we’ll issue your Territory fee of £15,000 + VAT, minus the reservation invoice you will have already paid. Once you have signed the agreement and paid the invoice the territory is officially yours! Congratulations and welcome to the StudioFlex family.
If you have not yet found your site, we can connect you to Commercial Property Brokers that might be able to help you find a place for your StudioFlex ‘Reformer’ studio. Once you have found a site, ask our StudioFlex HQ to approve it.
Be sure to have the finance in place to cover your reformers (with all the fit-kit that goes with them) and the build-out of your Studio so that we do not face any delays. Liaise with your finance team to ensure you reclaim VAT and schedule depreciation in your annual returns.
Once your site has been approved, be sure you are comfortable with the rent and terms of the lease and the dimensions of your Studio to house your reformers, reception desk, showers etc. You can now sign your lease. Be aware that if change of use is required for your building it is likely to take around 8 weeks for the planning permission process to go through.
We recommend you order your reformers and all kit that goes with them as soon as you have signed your lease, along with the materials required to fit-out your studio. Our team will be on hand to advise you with this.
You’re ready to engage the services of the people that will make your StudioFlex ‘Reformer’ a reality. Your architect, suppliers, builders and trades will come together to fit-out your studio. If you require any advice or recommendations here our team will be on hand to help.
We will arrange for you and your instructors to visit us at HQ where you will complete your induction. Your instructors will also be trained in the delivery of your classes including reformer Flex, Jump, Dynamic, Sculpt and Burn. We will also introduce you to our socials and systems and pre-sale processes that will ensure that you open with members.
It’s time to add the finishing touches to your StudioFlex ‘Reformer’ studio. This will include installing your signage and showcasing the Flex merchandise as you prepare to open the door to members and booked classes from day one.
As the final touches are added to your space, get ready to open your doors and introduce your community to the dynamic, life-changing experience that is StudioFlex. Welcome to the StudioFlex family!