Privacy & Cookie Policy

Privacy Policy

Effective Date: January 2024

At StudioFlex, we are committed to safeguarding your privacy and ensuring the security of your personal data. This Privacy and Cookie Policy outlines the information we collect, how we use it, and your rights regarding your personal data. By using our website, services, or interacting with us, you agree to this policy.

Who We Are

References to “we”, “us”, “our”, or “StudioFlex” refer to FitCore Europe Ltd. (Company Registration Number: 09902238 . This privacy policy applies to all StudioFlex websites, including www.studioflex.co.uk.

What Data We Collect

We collect personal data when you:

  • Visit our website or engage with our content
  • Book a class, make an appointment, or buy products/services
  • Register an account with us
  • Use our mobile app
  • Interact with us on social media
  • Book a table
  • Sign up to use our WIFI
  • Enter competitions or complete surveys
  • Contact us directly

The types of personal data we collect may include:

  • Name, contact details (email, phone number), date of birth, and payment information
  • Details of classes attended, purchases made, or preferences
  • IP address and browser data collected via cookies or other tracking technologies
  • Emergency contact information (if provided)
  • Information from interactions via phone, email, or app
  • Why We Collect Your Data

We collect and use your personal data for the following purposes:

  • To process your bookings and purchases – We use your data to manage your class reservations, memberships, and any retail orders.
  • To provide customer support – This includes responding to your inquiries, processing refunds, and resolving any issues.
  • To ensure security – We may use data from CCTV, security systems, or online monitoring to protect your account and our studio’s safety.
  • Marketing communications – With your consent, we may send you relevant promotional emails, newsletters, or offers.
  • To improve our services – We analyse your feedback, preferences, and usage data to improve StudioFlex offerings.
  • Legal obligations – To comply with legal requirements or requests, such as fraud prevention or data protection regulations.

Legal Basis for Processing Your Data

We collect and process personal data based on the following lawful grounds:

  • Consent: When you opt-in to receive marketing communications.
  • Contractual Obligations: To fulfill the services or products you request.
  • Legitimate Interest: To operate and improve our business, security, and customer experience, while respecting your rights.
  • Legal Compliance: When required to meet legal obligations.

How We Protect Your Data

We employ appropriate security measures to safeguard your personal data, including encryption of sensitive data like payment details. Access to personal data is restricted to authorised personnel, and we conduct regular security audits to identify potential risks.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. After the retention period, your data will either be deleted or anonymised. For example:

  • Class and purchase data: Retained for six years to comply with accounting regulations.
  • Inactive accounts: Deleted after three years of inactivity.

Sharing Your Data

We share your personal data with trusted third-party service providers necessary to operate our business, such as:

  • IT providers for website and app management
  • Payment processors
  • Marketing platforms (Google, Facebook, etc.)
  • Fitness booking systems (e.g., [insert platforms])

We ensure that third-party providers meet data protection requirements and use your data only for the specific purposes we’ve outlined. StudioFlex does not sell your personal data to third parties.

Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Rectify any inaccurate or outdated information
  • Erase your data under certain circumstances
  • Restrict or object to certain processing activities
  • Withdraw consent at any time, if your data is processed based on consent
  • Opt out of direct marketing communications

To exercise these rights, please contact us at [email protected]. We may require you to verify your identity before processing your request.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, remember preferences, and analyse usage. These include:

  • Necessary Cookies: Essential for the website to function properly.
  • Performance Cookies: Collect information about how you use the website (e.g., pages visited).
  • Marketing Cookies: Help deliver relevant advertisements to you across platforms (e.g., Google, Facebook).
  • You can control cookie preferences through your browser settings. For more information on our use of cookies, please see our Cookie Policy below.

Cookie Policy

Last updated: January 2024

This Cookie Policy explains what cookies are, how we use them, and your choices regarding them when you visit our website, studioflex.co.uk.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They are used to ensure websites function efficiently and to provide website owners with useful information about user interactions. Cookies help enhance your browsing experience by remembering your preferences and offering personalised content.

2. Why Do We Use Cookies?

We use cookies for several reasons, including:

  • Ensuring the website functions properly.
  • Remembering your preferences (e.g., language or location settings).
  • Analysing how users interact with our website to improve user experience.
  • Providing relevant advertisements or promotions based on your browsing behaviour.
  • Some cookies are necessary for the website to function, while others are optional and help us to provide a better service.

3. Types of Cookies We Use

We use the following types of cookies:

a. Essential Cookies

These cookies are required for the basic functionality of our website. Without them, you may not be able to use our services. For example, cookies that allow you to log in, make a booking, or navigate the website securely.

b. Performance & Analytics Cookies

These cookies collect anonymous information about how visitors use our website. They help us improve the structure and content by tracking things like pages visited, time spent on each page, and any error messages encountered.

Example:

Google Analytics: Tracks user behaviour and usage patterns.

c. Functionality Cookies

These cookies remember choices you make (such as your language or region) and provide enhanced features. They help personalise your experience on the website but are not essential for its operation.

d. Targeting & Advertising Cookies

These cookies are used to deliver relevant advertisements to you based on your browsing habits. They also help us measure the effectiveness of our marketing campaigns. These cookies may be set by third-party advertisers and social media platforms.

Examples:

Facebook Pixel: Tracks website visitors to retarget them with relevant ads.
Google AdWords: Helps deliver targeted ads based on your past website activity.

4. Third-Party Cookies

We use third-party cookies provided by services such as:

  • Google Analytics
  • Facebook
  • Instagram
  • YouTube
  • Twitter

These third-party cookies are used for tracking, advertising, and analytics purposes. We recommend that you review the privacy policies of these third parties for more information about their use of cookies.

5. How Long Do Cookies Stay on Your Device?

Cookies may be classified as either “session” or “persistent” cookies:

  • Session Cookies: These are temporary cookies that are stored on your device while you browse the website. They are deleted once you close your browser.
  • Persistent Cookies: These cookies remain on your device for a set period or until you delete them manually. Persistent cookies help recognise your device when you return to the website.

6. Managing and Disabling Cookies

You have the right to manage and control the use of cookies on your device. You can set your browser to:

  • Notify you when cookies are being placed.
  • Block or delete cookies entirely.
  • Allow cookies only from specific websites.
  • Please note that blocking essential cookies may impact your ability to use certain features of the website.

To manage cookies, refer to your browser’s settings:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

You can also visit www.aboutcookies.org or www.allaboutcookies.org for more detailed information on cookie management.

7. Your Consent

By continuing to use our website, you agree to the use of cookies as described in this Cookie Policy. You can change your cookie preferences at any time by adjusting your browser settings or through the cookie consent banner on our website.

8. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements. We encourage you to review this page periodically for any updates.

International Data Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure it is protected in accordance with data protection laws. This may include standard contractual clauses with service providers or ensuring that the country offers an adequate level of data protection.

Updates to This Policy

We may update this Privacy & Cookie Policy periodically to reflect changes in our practices or legal requirements. Please review this page regularly for updates. We will notify you of any significant changes.

Contact Us

If you have any questions or concerns regarding this Privacy and Cookie Policy, please contact our Studio Manager:

James Peasey
Email: [email protected]

If you feel that your data has not been handled properly, or you wish to lodge a complaint, you may contact the Information Commissioner’s Office (ICO) in the UK at www.ico.org.uk/concerns or your local data protection authority.